Signing Ceremony Site

On February 10, 2026, LEI Reich IAIB GmbH and Sichuan Provincial Medicines and Health Products Import and Export Co., Ltd. (SCMEHE) officially signed a cooperation agreement. In accordance with the terms, LEI Reich will build an exclusive service station in Germany for SCMEHE, providing full-process professional support for product display and market development to facilitate the smooth entry of high-quality Sichuan-made products into the German market.

Zhao Lei, Executive Director of LEI Reich, and Luo Chong, Chairman and General Manager of SCMEHE, attended the signing ceremony as representatives of both parties and jointly witnessed the launch of this cooperation.

As a state-owned foreign trade enterprise wholly-owned by Sichuan Commercial Investment Group, SCMEHE mainly engages in self-operated and agency import and export trade. It operates more than a thousand kinds of commodities including pharmaceutical intermediates, Chinese medicinal materials and health food, with its business footprint covering the United States, Japan, the Middle East, Europe and many other countries and regions around the world, boasting strong foreign trade operation and market expansion capabilities.

As an integrated industrial chain institution engaged in education, cultural management and services, LEI Reich leverages high-quality local resources in Germany, mature industry experience and professional service capabilities to deploy Sino-German economic and trade cooperation businesses covering multiple sectors such as big health, industrial intelligent manufacturing and automotive new energy. It provides customized consulting services for Chinese and German enterprises, builds a bridge for cross-border trade with professional capabilities, and empowers high-quality Chinese products to deepen their presence in the German market.

This signing marks another important practice for LEI Reich to deepen Sino-German economic and trade cooperation. The two parties will give full play to their respective resource and channel advantages, take the German service station as a fulcrum, and open up a localized link for product display and market development. Taking this cooperation as an opportunity, LEI Reich and SCMEHE will further enrich the scenarios of Sino-German trade cooperation, inject new impetus into the deepening of Sino-German economic and trade exchanges, and join hands to create a better future for Sino-German trade cooperation.